The NSPCC and Family Support have teamed up with Lidl at the W12 shopping centre in Shepard's Bush to spread the word about Look, Say, Sing, Play.
There have been two sessions already with more planned over the coming months. NSPCC and Family Support are using the sessions to start up conversations about Serve and Return interactions with members of the public and pass on information about the Look, Say, Sing, Play campaign.
Emma Best, Family Support's communications manager said: "We had some fantastic conversations with parents, grandparents and professionals while in Lidl about the benefits Look, say, Sing, Play brings for families. It was great to meet a lot of people who are already enjoying Look, Say, Sing, Say play sessions at our centres already. Of course people enjoyed the free bubbles too!"